September 22, 2017

Email Marketing

The use of email rose in popularity in the early days of the web and it continues to be used today as millions of accounts are still active with the owners checking their inboxes for new mail on a daily basis. As long as people check their emails, marketers and advertisers won’t stop thinking of new work from home ideas to empower their newly founded Internet businesses. Email marketing is still a widely used practice even nowadays.

About Email Marketing

Email marketing takes advantage of the email client’s ability to send a single mail to multiple addresses. Several email services known as autoresponders can do mass emails too using automated features. The email usually contains an in-depth description of the site along with a clickable link that leads to the site’s homepage or a specific page if the email talks about a promo or some special offering. Some emails use HTML to display the page within the email for added appeal. The email is sent to email addresses owned by people that agreed to receive mail so these work from home ideas are never classified as “spam”.

Advantages of Email Marketing

Compared to other work from home ideas, email marketing is a quick way to reach out to a large targeted audience since you can add all of the addresses to an address book and click one button to send an email to these addresses. Every person that agreed to receive email advertisements can clearly see the subject header which is designed to entice people to read the email. You have complete control on what subject to put.

As long as your emails are well written and well designed, you will see a certain percentage of clicks from your advertisement. You can increase this percentage by simply building a bigger list. It also serves as a great way to advertise something for international audiences since anyone around the world can register for a free email address. Other work from home ideas such as video marketing are more expensive than email marketing too so email marketing is a better choice for starters.

Working around the Disadvantages

Don’t be put down with the disadvantages of email marketing such as fear of being a spammer because you can avoid that completely if you do list building correctly. Signing up for a good autoresponder can eliminate this disadvantage completely because emails sent from the autoresponder will never land in the spam folders. However, some spam filters in email clients are more advanced and may flag the emails as spam if you use certain combination of words such as “free” or “coupon”. In your website containing the subscription form, you can place a message asking the subscriber to white list your business email address so mails never move to the spam folder. This way, you can continue to build a big list without worry.

List building is the best part about email marketing because once you have a big list, you can start sending emails to that list for other new opportunities that you find using your work from home ideas. As long as you provide good content, your subscribers will stay and you will get a better image as an Internet marketer.