September 22, 2017

How To Get Your Customers “Starving” For Your Product

Ever dreamed of creating an offer that customers wanted so badly? Radically successful businesses know how to create irresistible offers that sell by the truckloads. Once you know the secrets of creating these offers, you will be well on your way to creating a super successful home business.

The first trick in creating an irresistible offer is to always add some scarcity based element to it. This can be done through a limited time offer, having limited quantities of your product available, or having limited bonuses available. If you set your offer for only 7 days, it’s going to get a far greater response and a buying frenzy because people know that after 7 days, you are going to take the offer down.

Having limited quantities also has the same scarcity effect. But if you want maximum results, combine both the limited quantities tactic and the limited time offer tactic. This will generate a huge feeding frenzy for your product.

Of course, these tactics will only work if your product was desirable to begin with. Always remember that your product has to promise a benefit that your customers will find hard to get elsewhere. If you offer a benefit so strong that people would be foolish to pass it up, then you have got a winner. Think about what problems your target market is facing. What are the problems that they obsess about? What solutions are they craving for? Offer the solution to them and you have a terrific product to sell to the market.

Which Methods Exist In Order To Get Customers?

When you, as a new Internet Marketer have found a product to sell and has been informed about the market for this product as well as found the relevant search words, then the question arises: How to get customers for the product.

You have consequently to try to get in contact with people, called leads, who are, or maybe are, interested in buying your product. If you sell a so-called affiliate product, a product you did not produce yourself, you are to “presell” it. That is, you get in contact with a person, a lead, who has seen your advertisement or your landing page and reacted on it.

You will then send your lead to your product’s sales page.

It’s consequently not you, who directly are to try to sell the product. Your task is to make your lead interested in the product, meaning your are preselling the product.

The advertisement that the producer of your product has made, is to sell the product. It’s his sales page, which is to sell the product with the help of a good advertisement text and/or good bonus products.

In this way there is consequently a division of labor:

You “presell” the product with the help of an advertisement text, e.g. in an email or on a so-called landing page.

The owner of the product has to complete the sale with the help of his sales page.

Back to the methods which can be used to get you leads. Here are some of the methods to use:

Pay per click

Article Marketing

List Building

Classified Ads

Blogs

Social Marketing

Advertising member sites

SEO Marketing

Some of these methods are free or almost free to use, such as Article Marketing, others cost money such as Pay Per Click. You must realize whether you have a budget for paid advertising or you wish to use the free methods. It’s important to understand that both the free and the paid methods may be equally good. Well, actually some of the free methods may be better than some of the paid.

The advantage of some of the paid ones, however, is that you can achieve results faster.

In order to go on with your marketing, it’s important that you get to know the different methods as well as decide whether you’ll use paid or free marketing methods. My advise to you will be that you find a reliable mentor, who seriously can guide you in the different methods, as listed above.

Unfortunately you’ll find far too many frivolous purveyors of methods for marketing, thus you have to watch out well, when you search for help.